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Copywriter | Lineas

The copywriter will develop all written communications to the different target groups of Lineas, adapted to the different communication channels used. He or she will develop the Lineas written communication style, and coordinate the content plan. The copywriter ensures a consistent tone of voice and style in all Lineas’ written communications to contribute to the development of Lineas’ brand identity.

Full Time
Experienced (Non-manager)
Master
Dutch, French, English
Sectors: Transport and Storage - Materials
Functions: CopyWriting/Editing
Contract Type: Permanent Contract

Goods transport by train will become increasingly more important in the future. It is far less detrimental to the environment and mobility than road transport. Furthermore, it is often safer and more efficient.

Lineas is one of the largest European private enterprises in the area of goods transport by rail.
We therefore believe that it is our responsibility to convince companies to opt for the modal shift away from the road towards more goods by rail.

We carry out that ambitious task with the best products, innovative services, a large fleet and a great deal of passion and input for our customers. We want to grow and make a real difference on an international scale.


Why are we looking for a Copywriter

The copywriter will develop all written communications to the different target groups of Lineas, adapted to the different communication channels used. He or she will develop the Lineas written communication style, and coordinate the content plan. The copywriter ensures a consistent tone of voice and style in all Lineas’ written communications to contribute to the development of Lineas’ brand identity.

What you will have to do

  • You develop and guard a specific Lineas written communication as part of the Lineas brand identity
  • You write compelling texts and stories for internal and external target groups and follow-up the translations in all required languages.
  • You manage the development of the employee magazine (quarterly)​ and you coordinate and write the weekly company newsletter
  • You write press releases and position papers
  • You develop copy for product and campaign messaging, including emails, collateral, newsletters, social media, video scripts and web content
  • You write informative and engaging copy for daily emails, onsite banners, infographics or other channels
  • You work closely with the digital and visual communication specialist to support the content with the appropriate visual approach
  • You coach your colleagues in the development of well-structured storylines and text
  • You are part of the marketing and communications team and support the internal communications manager, the marketing and external communications manager and the communication officer for all copywriting work.
  • You publish communications on the different channels


What you must be able to do

  • You have a degree in communication/copywriting and have 5+ years experience of copywriting experience
  • You have excellent written and verbal communication skills in Dutch, French and English: storyline structuring and development, adaptation of tone of voice and style to different target audiences and different communication media used
  • You are a born story teller, creative writer and natural editor.
  • You manage competing messages and priorities into one streamlined communication plan.
  • You can paint a high definition picture with words and you have an exceptional ability to translate complex material into compelling stories for specific audiences
  • You are a digital expert with experience and passion for all contemporary media channels, both digital and off-line channels
  • You are a self-starter, self-organising, capable of working in an ever changing environment. Skilled at managing and prioritizing multiple projects and tasks, with strong planning and follow-up skills.
  • You have strong interpersonal skills.
  • You are a detail-oriented and result-driven person, managing tasks and projects on time and within budget
  • You have experience in companies with a diverse set of target groups and/or international scope is a strong plus.
  • You are passionate about growth, capable of dealing with a lot of ambiguity and energized by a high level of continuous change in an international environment
  • You have an entrepreneurial spirit, with a high drive to constantly improve current approaches and eager to experiment with new practices, media and approaches.
  • You are a real team player who takes responsibility of his/her own deliverables and the team’s success.


What we offer

  • You get the chance to grow and to launch your career in a booming company.​​
  • You get attractive pay with fine fringe benefits.
  • You will be joining a young and dynamic company. Things move forward rapidly, with all sorts of constant changes, opening up prospects for your career at all times.
  • We give you thorough training from the outset together with all the coaching you need to get started, and subsequently every opportunity to develop your talents further.
  • You may work independently and free of the boundaries of time – even from home or at a location that is better suited now and then.

About Lineas
http://www.lineas.net
jobs@lineas.net
Koning Albert II-laan 37
1030 Bruxelles BE
Goods transport by train will become increasingly more important in the future. It is far less detrimental to the environment and mobility than road transport. Furthermore, it is often safer and more efficient. Lineas is one of the largest European private enterprises in the area of goods transport by rail.
Job Location
Koning Albert II laan 37, Schaerbeek, Belgium

Contacts

Recruiter Manager
  • Hanne Willekens
  • Recruitment & Selection Officer

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